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DESIGN THINKING

KEYNOTES

“WHAT IS DESIGN THINKING? AND WHY WOULD I WANT IT?”

 

 

DISCOVER

  • What Design Thinking means, and what the Design Thinking hype is

  • Case studies that show the power and effectiveness of a user-centered approach to challenges

  • The methods and mindsets of design thinking

  • How companies succeed and stumble in their attempts at design thinking

  • Insights into how teams and companies can adopt a Design Thinking approach

  • Whether Design Thinking is right for you, your team and your culture
     

 

 

DESIGNED FOR

This keynote is perfect for groups of all kinds and levels, from executives and directors to mixed teams of engineers and HR professionals.
 

LENGTH

90 minutes

GROUP SIZE

10 - 100+  people

 

WORKSHOPS

INTRO TO DESIGN THINKING

 

 

EXPLORE

  • The fundamentals of human centered design

  • A complete design cycle of design thinking

  • The advantage of human centered design over traditional problem solving

  • How to frame problems, generate ideas, and validate them quickly

PRACTICE

  • Uncovering what people really need by asking the right questions

  • Generating tons of creative ideas you can test

  • Validating ideas quickly through low-fi prototypes and roleplaying

  • Communicating intentionally to share ideas and get good feedback

 

 

DESIGNED FOR

This keynote is perfect for groups of all kinds and levels, from executives and directors to mixed teams of engineers and HR professionals.

LENGTH

2 Days

GROUP SIZE

10 - 24  people

SAMPLE AGENDA

 

EMBRACE FAILURE

  • Destigmatize failure to create a safe space for trying new things

 

DESIGN THINKING vs. TRADITIONAL PROBLEM SOLVING

  • Unpack why traditional solutions are often inward facing and incremental

  • Experience a lightning fast design challenge

 

INTERVIEW USERS

  • Best practices for interviewing, and practice gathering stories

 

SYNTHESIZE INSIGHTS

  • Turn interviews into insights and “How Might We?” questions

 

GENERATE IDEAS

  • Use brainstorming techniques including levers, constraints and clustering to generate the more ideas

 

PROTOTYPE

  • Quick lo-fi prototypes using physical materials

  • Emphasis on “building to think”

 

GATHER FEEDBACK

  • Hand prototypes to partners and observe interactions

  • Listen to feedback

 

DEBRIEF + APPLICATIONS

  • Debrief the in-room process and learnings

  • Discuss applications of what we did to participants’ own lives